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There are More Places to Protect Your Data: Increased use of the cloud, complicated supply chain networks, and other services you no longer have full control over has made protecting your data more complex.

DLP solutions allow organizations the flexibility to evolve with changing global regulations.

Within the past couple years, lawmakers in the EU and New York State, respectively, have passed the GDPR and NYDFS Cybersecurity Regulation, both of which have tightened data protection requirements.

Evolving Compliance Mandates: Global data protection regulations constantly change and your organization needs to be adaptable and prepared.

DLP provides clear business value in this regard and gives CISOs the necessary reporting capabilities to provide regular updates to the CEO. CEOs want to know the game plan for preventing data leaks.

The Growth of the CISO Role: More companies have hired and are hiring Chief Information Security Officers (CISOs), who often report to the CEO.

Here are nine trends that are driving the wider adoption of DLP: All of this, coupled with the upward trend in giant data breaches, has seen a massive uptick in DLP adoption as a means to protect sensitive data. The DLP market is not new, but it has evolved to include managed services, cloud functionality, and advanced threat protection amongst other things. Now, updated forecasts show a likely $2.64 billion market size in 2020. In the 2017 Gartner Magic Quadrant for Enterprise DLP, Gartner estimated that the total data loss prevention market would reach $1.3 billion in 2020. Why Data Loss Prevention? 7 Trends Driving DLP Adoption While these are the three main use cases, DLP can remediate a variety of other pain points including insider threats, Office 365 data security, user and entity behavior analysis, and advanced threats. This will provide you with visibility into how individual users within your organization interact with data.

Data Visibility: Is your organization seeking to gain additional visibility into data movement? A comprehensive enterprise DLP solution can help you see and track your data on endpoints, networks, and the cloud.

With policies and controls in place, you can protect against unwanted exfiltration of this data.

IP Protection: Does your organization have important intellectual property and trade or state secrets that could put your organizationвЂ™s financial health and brand image at risk if lost or stolen? DLP solutions like Digital Guardian that use context-based classification can classify intellectual property in both structured and unstructured forms.

In addition, reporting capabilities provide the details needed for compliance audits. DLP can identify, classify, and tag sensitive data and monitor activities and events surrounding that data.

Personal Information Protection / Compliance: Does your organization collect and store Personally Identifiable Information (PII), Protected Health Information (PHI), or payment card information (PCI)? If so, you are more than likely subject to compliance regulations, such as HIPAA (for PHI) and GDPR (for personal data of EU residents), that require you to protect your customersвЂ™ sensitive data.

Do I Need Data Loss Prevention? 3 Main Uses Cases for DLPДata loss prevention solves three main objectives that are common pain points for many organizations: personal information protection / compliance, intellectual property (IP) protection, and data visibility. DLP also provides reporting to meet compliance and auditing requirements and identify areas of weakness and anomalies for forensics and incident response.

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Data loss prevention software and tools monitor and control endpoint activities, filter data streams on corporate networks, and monitor data in the cloud to protect data at rest, in motion, and in use.

Once those violations are identified, DLP enforces remediation with alerts, encryption, and other protective actions to prevent end users from accidentally or maliciously sharing data that could put the organization at risk.

DLP software classifies regulated, confidential and business critical data and identifies violations of policies defined by organizations or within a predefined policy pack, typically driven by regulatory compliance such as HIPAA, PCI-DSS, or GDPR. What is Data Loss Prevention (DLP)?Дata loss prevention (DLP) is a set of tools and processes used to ensure that sensitive data is not lost, misused, or accessed by unauthorized users.

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Learn more about data loss prevention software in Data Protection 101, our series covering the fundamentals of data security.